December 15, 2011
Double Brook Farm

FARM LIFE: This sheep and lamb at Double Brook Farm in Hopewell are from the Katahdin breed, also called “hair” sheep. They do not have wool, but a coat of hair. The farm also raises cows, pigs, chickens, turkeys, and vegetables.

In 1910, 40 percent of the United States’s population grew the food that fed the rest of the population. Today the percentage of the population that feeds the rest of the country has been reduced to two.

It’s true that American farms have been disappearing as quickly as developers can snatch up the land. Robin and Jon McConaughy, owners of Double Brook Farm in Hopewell, are exceptions to this trend, however. They are doing all they can to bring the farm-to-table concept of local, sustainable farming to our area.

“It really all began because we were interested in having animals for our own food, showing our children where food comes from, and connecting with the land,” explains Robin McConaughy.

So, in 2003, the couple, both corporate executives, purchased 60 acres in Hopewell, with the idea of raising beef, chickens, and sheep for their own consumption.

Local Products

“We found we would have more animal meat than we needed,” continues Ms. McConaughy. “There was also great interest from friends and acquaintances in purchasing the meat and eggs, so expanding seemed the right direction. We also sold to some area restaurants. Then, we thought, ‘why not open a store and have a legitimate operation.

“I think more people definitely want local products, and healthy food today. They want to know what’s in the food and where it comes from. That demand for local, all-natural, pasture-raised products has defined the direction of our farm.”

The McConaughys discovered that distribution and procurement were key. “Distribution is a problem for the local farmers, and restaurants say they could not get quality and consistency. So we thought we could close the link: farm, market, restaurant.”

With this in mind, the now former corporate executives-turned full-time farmers, decided to go forward with plans for Brick Farm Market to open on Broad Street in Hopewell this winter, and Brick Farm Tavern, a restaurant to open in a renovated farm house on Route 518 and Amwell Road, in late spring.

“Nearly everything for the market and restaurant will be produced on the farm, and we now have 37 acres designated for vegetable farming,” reports Ms. McConaughy. “The market will have a butcher shop, eggs, cheese, seasonal vegetables, charcuterie, chocolate, juice bar, and Jen Carson’s pastries from Small World.”

Of course, it all begins with the farm, the animals, and the vegetables. Double Brook Farm has 300 head of cattle, 240 sheep, 150 pigs, as well turkeys and chickens. Most of the animals are for meat, some are breeding stock, and some chickens are for eggs. The McConaughys now own 265 acres of land and lease another 200.

100 Percent Devon

“The cows, which are 100 percent Devon, are completely grass-fed, which is healthier for them,” notes Ms. McConaughy. “And the composition of their meat is healthier. It has healthier properties. We have rotational grazing, and we move the cows to new grass every day through most of the spring, summer and fall. This helps the regrowth of the grass. Also, two to three days after the cattle leave the pasture, the chickens come in as the ‘clean-up crew.’ They scratch through and distribute the manure, replant seeds and add nitrogen to the soil.”

The farm has four different breeds of pigs: Hampshire, Berkshire, Old Spots, and Ossabaw. The sheep are the Katahdin breed, named for Mt. Katahdin, the highest peak in Maine.

The chickens, which are pasture-raised, are Rhode Island Reds for eggs, and Cornish Cross for meat. The turkeys, Standard Broad-Breasted and Heritage, are also pasture-raised. They are kept in a free-range pen until they are big enough to defend themselves against predators.

With their emphasis on being as self-sustainable as possible, the McConaughys are also developing a mobile slaughterhouse. This is for humane purposes and also so that farmers will know that they are actually getting their own meat, points out Ms. McConaughy.

Cows are kept on the farm for 24 to 30 months, and as long as people are going to eat meat, this is by far the most humane way for them to live. “It’s about choices,” says Ms. McConaughy. “Our cows are very healthy. I want our children to see that treating the animals humanely and also having a respect for the environment are important.”

Regarding the environment, solar panels are used on the roof of the barn and other buildings; diesel farm machinery runs on converted cooking oil, and all fertilizer comes from the animals themselves.

Farm Manager

Everyone knows that farming is just about the most difficult career path one could follow. The hard physical work, the unpredictability, the weather, the insects and other pests all take their toll. The McConaughys are doing their best to make it a success — to the benefit of everyone in the area who appreciates healthy home-grown food. They have gathered a staff of knowledgeable people to help them.

“David Sherman is our farm manager,” says Ms. McConaughy. “He oversees everything. We also have a vegetable manager, cheese manager, restaurant manager, and farm hands.

“We had a plan in the beginning, and the most pleasant part has been working with people who are excited about what we are doing. Being around people who are so passionate about what they do and about what we are creating here is the biggest pleasure.

“Now, I look forward to seeing everything materialize — the market and the restaurant. It all takes hope, optimism, and determination.”

She is also anticipating the farm’s special Christmas event to be held Wednesday and Thursday, December 21 and 22 from 11 am. to 7 p.m. and on Friday, December 23 from 9 to 1. “There will be fresh turkeys, frozen cuts of meat, fresh eggs, fresh vegetables, and Jen Carson’s sweet confections,”

Eggs and other products are currently available at the farm. (609) 466-3594. Website: doublebrookfarm.com.

One-Of-A-Kind Consignment Gallery

MANY CHOICES “We are the only consignment shop that focuses on furniture and large furnishings, and we have many choices at a fraction of their original cost.” says Jan Gutowski, co-manager of One-Of-A-Kind Consignment Gallery in the Princeton Shopping Center. She is shown by a Habersham Plantation hutch, featuring a display of English Romantic Staffordshire dinnerware (c) 1840.

“I can always find the perfect gift — unique, appropriate, and at the right price. It can be a real surprise too. I might never have suspected what I would discover, and yet it is perfect!”

This long-time customer of One-Of-A-Kind Consignment Gallery in the Princeton Shopping Center is always delighted to find the right item for any occasion. She stops in often because the selection is always changing.

Indeed, a treasure trove of choices awaits customers at this charming shop, which is set up for easy and convenient browsing. There is something for everyone and for every taste. Furniture, artwork, rugs, lighting, tableware, silver, crystal, decorative items, and everything from antiques to the latest styles are on display. The focus of the merchandise is gently-used items, but there are also occasional new pieces, such as the set of four Hickory chairs with Bergamo mohair fabric in bold black and white geometric design.

Opened in 1999 by interior designer Altina Noel, it has become a mainstay for area shoppers. “It’s all about recycling” notes Ms. Noel, who realized that when her clients wondered what to do with pieces they were replacing, there could be an opportunity for a consignment shop.

Interesting History

“We provide a real service for people who are down-sizing or moving,” adds co-manager Jan Gutowski. “They can bring items to us, and we’ll find a home for them. Customers like everything — from functional pieces, such as desks and dressers, to tableware, to rugs, and jewelry. They often like the quality of the older items, and the fact that something has a history.

“We had one piece that had a very interesting history,” she continues. “It was a ladderback chair that had come from Val-Kill, Eleanor Roosevelt’s home at Hyde Park N.Y., and that had her signature on it. She had established a guild for artisans to supplement their incomes by making furniture, metalcrafts, and woven goods.

“The inventory is all styles and ages, as long as it is well-made of fine quality, and in excellent condition. Marketability is also a factor. Our space is limited, and we have to be selective. We aren’t able to take everything. I enjoy learning about all the different items, and a lot of thought and effort goes into pricing things.”

People come in regularly to see the latest, she adds. “We’re on a first name basis with 50 percent of our customers. They often come in once a week to see what’s new. We always say ‘Don’t hesitate. If you see something you like, buy it. If you wait, it could be gone, and there is not another one!’”

The selection does change all the time. “We have an extremely wide price range, from $15 to $50 and up to $9,000 for a new Baker dining room table with eight Chippendale-style chairs.”

Sofas, upholstered chairs, and beds share the space with tables, chairs, and an array of tableware and decorative items. Vintage Lalique, Herend, and the enamel-on-copper Halcyon boxes — all very collectible — are available, as is an antique French oyster plate, vintage 1950s sterling tea set, Portmeirion platter, Waterford crystal biscuit jar, beautiful hand-blown cobalt blue powder pot with brass feet (c) early 19th century, and most unusual, a goat-pulling-a-cart napkin rings.

Rocking Horse

A lucky boy or girl will love to find the wonderful handmade vintage rocking horse under the tree on Christmas morning, and the beautiful backgammon set with uniquely intricate inlay is a special gift for someone on your list.

All sizes and styles of rugs — runners to large handmade Persian — are available, as is an intriguing selection of chairs. An antique caned Lincoln rocker with figured maple back, four charming antique French salon chairs, an original 1810 comb-back Windsor chair with mixed woods, and a set of four very modern molded wood chairs offer a variety of handsome choices.

Then, there is a terrific drop leaf gate-leg dining table, which can also fold down to become a long, narrow console table against the wall; also, the appealing small English corner cabinet, and the antique oak jelly cabinet — all special pieces.

The list goes on. The incredibly eclectic selection offers an amazing number of options: antique prints, along with fun DVD cabinets, the popular Byers’ Choice Carolers, and a nice selection of vintage and new jewelry. “And, for the holidays you can come in and find a silver-plated serving piece or extra wine glasses,” points out Ms. Gutowski.

50-50 Split

“We also have another special service where we provide audio and video transfer for old records and home movies onto CDs and DVDs. It’s another great way to recycle.”

The consignment arrangement is a 50-50 split between the consignor and the store, she explains. Items are kept for 90 days; there is a 15 percent reduction if they have not sold after 45 days, and if at the end of 90 days, they still haven’t sold, they can be returned, if the consignor wishes.

“We make a big effort to help people,” says Ms. Gutowski. “We are very proud of our service, and we try to make things easy. We’ll go to someone’s house to look at larger items, and we also work with a transportation service that we recommend.

“The top reasons for consigning with us and buying from us are: it’s green; you’re moving out and can’t take everything with you; you’re moving in and can’t fit everything in the new house; you want to part with estate pieces; you like the quality and craftsmanship of vintage and antique items and the value we offer.

“We really have one-of-a-kind items here at very special prices, and we go out of our way to help customers find things that are right for them, “ she adds. “And, you never know what’s coming in. It’s like Christmas morning every day! I look forward to being here every day, and I can’t wait to see what people are going to bring in.”

One-of-A-Kind is open Monday through Friday 10 a.m. to 5 p.m., Saturday 10 to 4. (609) 924-1227. Website: www.oneofakindconsignment.com.

December 1, 2011
NTU Savory Spice

SIGNATURE SPICES: “We get the spices delivered every week, and you can come in and buy as little or as much as you want — starting at half an ounce.” Owner of the Savory Spice Shop at 15 Spring Street, Jon Hauge (second from right) is shown with his son Alex, wife Janet, and daughter Olivia.

There’s a spicy new look on Spring Street. Just added to the street’s popular mix of stores, businesses, and restaurants is the Savory Spice Shop, which opened November 21.

“I wanted to open the shop in Princeton, and Spring Street was my favorite space of all that we saw,” says owner Jon Hauge.

Formerly in the corporate world, Mr. Hauge worked in the purchasing department of a building products company. When he had an opportunity for a career change, he knew he wanted something related to cooking. “Several years ago, I went to visit a spice shop in downtown Denver. I’ve been an avid cook. I always loved to cook, and I was very interested in all the spices.”

When he learned there was a franchise opportunity with the Denver-headquartered Savory Spice Shop, and that it could be independently-owned, he decided to make the move.

Fresh Spices

“There are 14 Savory Spice Shops in the U.S. and only one other in New Jersey, in Westfield,” he notes. “I always thought it would be great to have my own business, and my background in purchasing has been helpful.”

What especially appealed to Mr. Hauge about the Savory Spice Shop operation was the freshness of the spices, the attention to high quality items, and the focus on customer service. “Savory Spice Shop is built on the principles of providing you with innovative, high quality products and excellent customer service. The spices are ground weekly, and we get them delivered fresh every week. We have a range of common to exotic herbs and spices and more than 140 blends. There are also baking extracts, organic spices, hard-to-find spices, and more.

“Also,” he continues, “I want people to understand that you don’t have to spend a lot of money to improve the quality of what you eat. The addition of spices and seasonings can make a big difference, and we are happy to offer advice to people. We also have lots of recipes to share.”

The array of fresh spices includes traditional cinnamons, curries, salt and pepper, to exotic herbs and spices, such as grains of paradise, saffron, kaffir lime leaves, pomegranate molasses, achiote paste, and other specialties. There are signature seasonings, barbecue rubs, chicken and seafood blend options, dip and dressing mixes, salt-free seasonings, chili powders, and other flavorful mixing spices.

The visually appealing shop is conveniently arranged for browsing and buying. “We set up according to category, color, and appearance,” reports Mr. Hauge.

Enticing the senses is important in a shop like this, and every effort has been made to tempt the taste buds. Aromatic mulling spices are available to sample in hot libations, cinnamon rolls and dips have been offered, as well as freshly made popcorn.

Truffle Salt

“We have a popcorn popper and have popcorn with truffle salt for people to try,” says Mr. Hauge. “We also have a wonderful coffee-based blend, Baker’s Brew, to use for a barbecue rub, and a great cheddar cheese dip with a baked smoky flavor.”

There are so many treats in store: cinnamon sticks, Mayan cocoa, Mexican cocoa, Dutch cocoa powder, Chai spices, pizza and pasta pairings — and so much more.

Special advice is offered with cards featuring “Top 5 Spices for Pork”, “Top 5 for Seafood”, and “Top 5 for Steak”, and recipe cards are available for people to take home.

Mr. Hauge is very pleased with the number of customers coming in and calling as well. “People have been coming in from the beginning, and now they’re calling too. They want specific spices. One person called asking for sumac, a middle eastern spice — which we do carry.”

Related items, such as pepper mills and mortar and pestle sets are also available, and Mr. Hague points out that the spices, including a variety of gift sets, and the other products make excellent housewarming, hostess, holiday, and teacher gifts. In addition, there are fun seasonal items, such as small sachets of frankincense and myrrh, suitable for incense-burning.

“We can customize a gift set, and there are also tubes filled with different spices for $5, a terrific stocking stuffer and a way for someone to explore a new spice and flavor. We have a big price range, from $2 up to $50, and everything in between. Right now, if you buy five or more gift sets, you will get 15 percent off the price. Gift cards are available too. Spices are available in resealable plastic bags, small 2-and 4-ounce glass jars, and 8-ounce plastic bottles.”

Adult School

Mr. Hauge is happy to be in Princeton, and is already taking part in community activities. “I am teaching classes in spices at the Adult School, both now and in the spring.”

The enthusiasm, both of students in the classes and customers at the store, has been especially pleasing to him. He has also been warmly welcomed by the other merchants.

“I’m doing this because I love doing this, and I want people to have the same experience,” he says. “I like talking to customers and sharing information about spices. I often learn from people too, who have traveled and know about different spices. They like to share their recipes. And it is particularly nice that customers seem to enjoy talking to each other about spices in the shop.

“I felt that Princeton would be a great match for my shop. I knew that people here appreciate food and wine and dining experiences. I hoped to build a good solid customer base, and I think I’m off to a great start!”

He is happy, too, that his family has been part of this new adventure. “It’s really like a family business. My wife, Janet, who is a librarian at the Princeton Public Library, and my son Alex and daughter Olivia all help out.”

Savory Spice Shop is open Monday through Saturday 10 a.m. to 7 p.m., Sunday 11 to 5. (609) 454-5627. savoryspiceshop.com.

New To Us: Taste of Mexico

TEMPTING TASTES: “Mexican food has that spice, that tropical feeling. It not only tastes good, it makes you feel good. There is a fun feeling about Mexican food.” Leslie Paredes (left), general manager and Felipe Cruz, owner of Taste of Mexico are happy to welcome customers to the restaurant’s second location at 180 Nassau Street.

“Mi casa es su casa,” as they say in Spanish. “My house is your house.”

Nowhere has that sentiment been more happily translated into a restaurant setting than at the new location of Taste of Mexico at 180 Nassau Street. No one is a stranger here. The warm, friendly atmosphere welcomes customers, inviting them to enjoy the southern Mexican cuisine.

“I love restaurants! I sleep and eat restaurants!” says owner Felipe Cruz, who is also proprietor of Taste of Mexico in the Princeton Shopping Center and El Oaxaqueño in New Brunswick.

“I had been wanting to expand,” he explains, “and then the opportunity to move here became available. It was perfect. I think it was meant to be.”

New Things

The location is the site of the former Calico Restaurant, just behind Cox’s Market. Cox’s came with the restaurant, so Mr. Cruz is now also running the deli as well as all of his restaurants! He is not daunted by this challenge. With many years experience in the food industry, including managing restaurants in New York and the Princeton area, he looks forward to the opportunity.

“People in Princeton love to try new things,” he points out. “They have traveled and have experienced other cuisines. We are encouraged about the customer base that we are building. We already have regulars. The town has also been very welcoming to us.

“Another thing, the advantage of having multiple restaurants is that if you should run out of something, you can always get it from one of the other places.”

Born in Oaxaca, Mexico, Mr. Cruz came to the United States when he was 15. He always enjoyed cooking, and from his early years in the restaurant business, he looked forward to having his own place. His first, Taste of Mexico in the Princeton Shopping Center, has been a success for 16 years, and El Oaxaqueño for eight years.

He has every expectation of that success continuing at the new Taste of Mexico. “We have a unique product, the most authentic Mexican food around here. We have our own special recipes that have been passed down, and our chef’s recipes are one-of-a-kind. In authentic Mexican cooking, we use the freshest ingredients — cheese, vegetables, meat.

“We very much focus on healthy eating. Most of our items are grilled, and we use olive oil and very fresh vegetables. It’s healthy food, but with all the great flavor. I try to keep the originality of the flavor and the food with our recipes. We definitely stress our own way of doing things, our own special way of cooking and preparing dishes. You won’t find our kind of cooking everywhere. It’s our own special touch.”

Authentic Mexican Food

Two Princeton University students, one a repeat customer, one sampling Taste of Mexico’s dishes for the first time, agreed. “This is really great authentic Mexican food, and there is also a really nice atmosphere here.”

Many customers have already found their favorite dishes, reports Mr. Cruz. “Mole Oaxaqueño, the traditional dish with chicken and mole sauce; enchiladas with soft rolled corn tortillas with chicken or cheese, and green or red sauce; and fajitas, and tamales are all in demand for lunch and dinner.”

Among the appetizers, guacamole is a clear favorite, reports Mr. Cruz. “This is a real specialty for us. It is one of the most popular dishes, and people want it all the time. We also have a lot of vegetarian dishes, and more and more customers are wanting them. They are available in burritos, quesadillas, tostadas, fajitas, tamales, and enchiladas. Also, all our dinner and lunch specials are served with chips, salsa, rice, and beans.”

Special low fat platters are also available, including grilled quesadillas, shrimp, chicken, and steak, as is a variety of salads.

Lunch, dinner, and take-out are very popular, and on Saturday and Sunday, breakfast is also served. “Breakfast is getting more and more popular,” says Mr. Cruz. “We have specials like breakfast burritos, breakfast quesadillas, and also pancakes, waffles, French toast, and fruit platters. Orange juice is hand-squeezed.

“Two of our most popular breakfasts are Huevos Ranchero with fried eggs, black beans, and ranchero salsa, topped with queso fresco (fresh cheese), and flour tortillas; and the Spanish Continental, with fried eggs, black beans, and tomato salsa, topped with queso fresco, served with fried plaintains and flour tortillas.”

Breakfast Dishes

A variety of Mexican sodas and juices is available, and customers are welcome to bring wine and beer.

Prices include breakfast dishes at $6.99, appetizers from $5.99, lunch specials at $7.99, and dinner specials at $10.99. A children’s menu offers items from $4.99.

Catering is another specialty of the restaurant and also Cox’s Market, points out Mr. Cruz. “We cater anything, and we do a lot of lunches. Cox’s has the best panninis! We do a lot of catering for Princeton University.”

He is pleased, too, that even within the intimate setting of seating for 31 (with additional outside patio dining in seasonal weather), the restaurant has been able to accept groups and private parties. “We do our best to accommodate everyone, and that includes groups.”

Mr. Cruz looks forward to more people enjoying Taste of Mexico’s unique atmosphere with its bright and vivid decor and beautiful ocean mural, and of course, its signature cuisine. “People who come here will have the most authentic Mexican food. It’s the real deal! I am very encouraged, and the best thing is that people are coming back again. It’s everyone — all backgrounds, including lots of families, kids, and Princeton University students.”

Owning and operating a restaurant involves long hours, dedication, and determination. As Mr. Cruz points out, however, “Warren Buffet has said that if you find out what you’re good at and find your passion, you will be successful. Then, you don’t mind getting up early and staying late. You have found your passion.”

Taste of Mexico is open Monday through Thursday 11 a.m. to 9 p.m., Friday until 10, Saturday and Sunday 8 to 10. Call (609) 924-0500 or go to www.coxmarket.com.