To the Editor:
Last week, a letter to the Town Topics addressed a survey that has been distributed recently by the Princeton Coalition for Responsible Development (PCRD), and the way that it has been received in parts of the community [“PCRD Launches Princeton-Wide Survey Regarding Redevelopment Projects in Town,” Mailbox, July 20].
The survey’s goal, according to the letter, is to “provide robust objective data,” on proposed development projects and the way that decisions are being made on behalf of Princeton.
I received the survey from a friend who forwarded it, with its introductory email, because she thought I would be interested in the methodology used. My business relies heavily on survey data, so it is a realm that I’m familiar with.
Two things stood out immediately as problematic: First, the survey was described as hosted by “SurveyMonkey, one of the largest market research firms in the US.” While SurveyMonkey does, on occasion conduct and analyze its own surveys, it is almost always used as a survey tool, as in this case, where the survey was designed and will be interpreted by PCRD, with no research or analysis from the company. more