THE BEST OF HEALTH: “It is important to get the word out to people who may not know about The Tox Technique and its great benefit in helping stimulate the lymphatic and digestive systems,” explain DeAnna and Daryl Minus-Vincent, owners of The Tox Princeton. “The Tox Technique can make a big difference in people’s health and wellbeing — and their lives.”
By Jean Stratton
DeAnna Minus-Vincent wants to help you look and feel better!
Owner with her husband Daryl Minus-Vincent, of The Tox Princeton, she is a strong advocate of The Tox Technique, which helps to stimulate the lymphatic and digestive systems, as well as providing non-invasive body sculpting.
A national franchise, founded in 2019 by Courtney Yeager, The Tox is now available in 40 locations across the country. The Tox Princeton is the first in New Jersey.
Born and brought up in Trenton, DeAnna Minus-Vincent has had an impressive career in business. She has served as executive vice president and the inaugural chief social justice and accountability officer for RWJBarnabas Health, the largest health system in New Jersey.
Executive VP
Prior to that position, she was the chief engagement officer at Benefits Data Trust, a national social change organization. She currently serves as executive vice president of Black Women’s Health Imperative, the only national organization solely focused on the health of Black women and girls. Having earned a master’s degree in public administration from Rutgers University, she is now pursuing a Ph.D. in business administration, with a concentration in leadership and innovation.
What led Minus-Vincent to head in a seemingly new entrepreneurial direction, focusing on self-care and a private studio?
“I actually saw this as a natural extension of my lifelong work, helping organizations grow and expand,” she explains. “I never dreamt of owning a bricks and mortar wellness studio, but sometimes you have to let go and see where your next adventure takes you. Now, in addition to helping organizations be their best, I am helping individuals be their best.”
The steps that are a part of this journey, and led to opening The Tox are unique to Minus-Vincent’s story. A self-described high achiever (“I am a Type A-Plus”!), she was involved in many projects, multi-tasking and balancing numerous issues, without any real downtime.
Suddenly, her life changed, when, within the span of a few months, she lost her mother, and suffered a heart attack.
“I realized I needed to take care of myself and focus on my health,” she says. “I looked into several self-care programs and various health practices, including yoga and acupuncture, among others.”
New Opportunity
She came upon The Tox through her daughter’s suggestion, and had her first introduction at a New York City location. It was a very positive experience, which opened up an unexpected new opportunity.
“I felt better immediately. I felt lighter, had more energy, and was more relaxed. After just one visit! I was looking for solutions, and I was lucky to find this solution.”
Investigating franchise opportunities, she discovered The Tox Technique, and a new adventure presented itself.
After receiving training in the Tox methods, Minus-Vincent organized a staff of licensed massage therapists, all trained in the Tox Technique, and Tox Princeton opened at 23-A Witherspoon Street (in the adjacent Tulane parking lot) in February.
While the digestive system is self-explanatory, the lymphatic system may not be as well-known to people. As Minus-Vincent points out, it is necessary for the functioning of a healthy body.
“It is important for filtering waste, toxins, and excess fluids from the body, and is essential in supporting immunity, stabilizing metabolism, boosting energy levels, and overall vitality. It needs to move freely.
Specialized System
“But when the lymphatic system becomes sluggish or over-loaded, it can lead to water retention, inflammation, fatigue, and a general heaviness. It may also cause skin breakouts.”
The Tox Technique is a specialized system that blends lymphatic drainage with sculpting methods to detoxify, support digestion, and de-bloat, and contour the body.
“The Tox Technique involves a series of hand movements, which are designed to stimulate both the lymphatic and digestive systems,” explains Minus-Vincent. “Our expert technicians will determine the most appropriate technique for each individual client.”
The technician employs non-invasive body sculpting treatments. These can be an effective way to contour and define the body without the risk and discomfort associated with surgery.
The Tox offers a selection of different treatments to accommodate individual clients’ needs. Among them is the 60-minute Master Tox, a body sculpting treatment designed to contour, boost metabolism, and flush out excess water retention. There is also a 90-minute version that targets the waistline, hips, and lower back with deeper focus and added time for maximum detox.
Others include a full body Master Tox + Sculpting Facial, also Sculpting Facial, and a Pregnancy Master Tox + Sculpting Facial. All of these treatments are available in single sessions or in packages, which offer cost savings.
Regular Visits
Regular visits are recommended for the best results, emphasizes Minus-Vincent. “In the beginning, we suggest that a client come once a week for three weeks, then every three weeks, and then establish a maintenance program.”
She is pleased that even in the short time The Tox Princeton has been open, many regular clients are participating in the program. They are both men and women, and typically in the age range from their 20s to 70s.
“They are coming from Princeton and the area, but also from Jersey City, and even Delaware,” says Minus-Vincent. “There has been great word-of-mouth, and people are also finding us on social media.”
In addition to the treatments, a variety of products are available for sale. Ranging from special teas to dry brushes for defoliation, they are designed to support the treatments and maintain wellness between sessions.
DeAnna Minus-Vincent is enthusiastic about this new venture and its very successful beginning. She looks forward to its becoming an important part of people’s self-care focus and an inspiration to them to prioritize their health.
“Opening The Tox is a continuation of my journey,” she explains. “I enjoy meeting people, and I felt I had to share my experience and what I had found. It made a big difference in my life, and now I want to help others in this way.”
The Tox Princeton is open six days, closed on Wednesday. For further information, including appointment times, call (609) 770-5507. Visit the website thetoxtechnique.com.