In 2002, Gonzalo “Goni” Sanchez de Lozada, a candidate for the presidency of Bolivia, was floundering in the polls with just a few months to go to election day. Since the desperate multimillionaire had been raised in the United States, he knew how a political consulting firm could influence the outcome of an election.
So, he retained the services of James Carville, who had successfully orchestrated Bill Clinton’s presidential bid in 1992, and Carville came to Bolivia with a team of media-savvy strategists.
Still, repositioning Goni would be difficult, since he was an unpopular ex-president who had been exposed as a pro-American, pro-globalization puppet controlled by powerful corporate interests. Carville and company’s only hope rested in employing smear tactics against the other two favorites in the race: a socialist and a capitalist.
Ultimately, the carpetbaggers prevailed, and that incredible feat was chronicled by Our Brand Is Crisis (2005), a documentary that showed how easy it was for money to corrupt the democratic process with the help of a team from Madison Avenue. The picture also questioned the wisdom of fixing foreign elections in this fashion, since bloody civil unrest subsequently arose in Bolivia, which forced Goni to flee the country for asylum in the U.S. a year later.
Directed by David Gordon Green (Pineapple Express), Our Brand Is Crisis 2.0 is a sanitized version of the above described events. Names have been changed and characters have been conflated and added to make the intervention almost appear benign.
Here, courtesy of revisionist history, the socialist (Louis Arcella) and capitalist (Joaquim de Almeida) candidates both rely on assistance from two American PR firms led by Pat Candy (Billy Bob Thornton) and Jane Bodine (Sandra Bullock), respectively. The entertaining adventure pits a flirtatious and crafty mercenary against an idealistic ex-alcoholic in a battle of wits marked by deception and dirty tricks.
Instead of making a pure political thriller, director Green has cut the tension with moments of levity and sexual innuendo. As a result, the movie works very well as formulaic Hollywood fare.
The movie is a light-hearted primer in how to mount a smear campaign that manipulates a banana republic to vote against its own self-interest.
Very Good (***). Rated R for profanity and sexual references. In English and Spanish with subtitles. Running time: 108 minutes. Distributor: Warner Brothers Pictures.