FRIENDLY FASHION: “I wanted dresses that would appeal to all ages. Most are my own designs, but there is also a selection from other vendors, both from the U.S. and abroad.” Aruna Arya, owner of Miss Simoni, the women’s boutique, is enthusiastic about her new venture.
“What you love to wear is fashion!”
Aruna Arya should know. As a fashion designer and owner of Miss Simoni, the new women’s boutique at 14 Nassau Street, Ms. Arya is an expert on the latest styles and trends in today’s fashion.
It is about comfort, individuality, informality, and versatility. Unlike times past, when the great fashion houses of Paris, London, and New York set strict guidelines about styles, skirt lengths, and the like, today it is up to the individual.
“Some women are looking for something totally different, unusual,” points out Ms. Arya. “Skirt lengths are everywhere — long, short, mid-length. Our long dresses have been so popular, they are currently sold out. I have always been attracted to comfortable clothing myself, and I incorporate that in my designs, free-flowing with an informal theme and lots of color.”
Originally from India, Ms. Arya earned masters degrees in fashion design and fashion business administration in the United States and India. She worked for several years as a designer in San Francisco, where she developed a network of colleagues in the fashion industry.
“I worked with designer Joseph Domingo, and I learned a lot from him,” she notes.
India is known for its stunningly vivid colors and color combinations, and Ms. Arya’s styles often reflect this stimulating background. “My knowledge of Indian fashion helps me in in selecting a fine fabric, experimenting with colors, and achieving the highest quality of hand embroidery.
“Red is very popular at the shop, and also lots of combination prints,” she reports. “I carry tops, dresses, and skirts, no pants. Most items are 100 percent cotton in solids, prints, and plaids. Sizes are small to extra large.”
Accessories include a wonderful selection of scarves of varying sizes in colorful prints and patterns. Some are 100 percent silk and silk chiffon, featuring embroidery, tassels, and fringe. Others are accented with beading.
Handbags, jewelry, and hair accessories are also available, and many are one-of-a-kind. “I have colleagues who make handbags for me,” says Ms. Arya. “They are all customized, and I choose the fabric and color combinations.”
A variety of choices is available, including a beautiful linen fabric clutch, others in silk and with sequins. There are many lovely bags in all sizes.
The selection of jewelry includes earrings and colorful bangle bracelets. “The bangles are popular because they are so light and colorful, and in all combinations,” notes Ms. Arya. “They can match any dress. We also have sets with a necklace, bangles and earrings, all wrapped with silk thread. They are from India and very beautiful.”
Hair accessories from India have been very popular at Miss Simoni, and again, they feature vibrant color combinations, and are in many designs, including in silk.
Ms. Arya is very pleased that so many customers have found her shop, are returning, and that many have become regulars. “The dresses and scarves have been most popular so far,” she reports. “One day a lady came in and bought four scarves! Another time, a woman bought a dress in the morning; she came back later that day, was wearing it, and brought a friend with her.
“In another case, three ladies from a nearby company came in, and they were all wearing my dresses! I enjoy seeing the people who come in, and I like to notice their taste in the clothes. It enhances my design style. I like to see the customers’ personality, what they look at when they’re here. It all helps in my design work.
“Also, seeing regular customers come back makes me very happy. Seeing a familiar face is wonderful. I really have had great experiences with customers. A lady has come in several times, and admired the clothes, especially the detail work and the styles. She talked about clothes that her aunt had made for her, and the styles here reminded her of them. We really made a connection.”
Indeed, there are many wonderful dresses at the shop — from summer sundresses to more elegant, sophisticated black vicose styles with gold accents.
There are also intriguing tunic tops and “Kurtas”, an Indian term for a fitted or unfitted top, explains Ms. Arya. They are in unique floral and natural designs, and in every color in the rainbow.
In addition, for the summer, the shop will have a selection of beach wear and cover ups. Ms. Arya is also very proud of the decor of the shop, which features a black and white motif, offering a dramatic showcase for the vibrant colors of the clothing.
“Giedre Miller was the interior designer, and she did a wonderful job in the store,” says Ms. Arya.
Prices at Miss Simoni are reasonable, with scarves from $20, hair clips at $8, and sales of selected items always available.
“We also offer a special discount for students, who have an I.D., and we’ve had a lot of students coming in, and also mothers and daughters. Our styles appeal to everyone — from teens to all ages. I also want to compliment my staff. They are great, and they really help me.”
Ms. Arya looks forward to becoming a mainstay on the Princeton scene, and eventually, she hopes to introduce a children’s line.
“The shop is named for my daughter, Simoni, which in Hindu means ‘obedience,’” she explains. “I am definitely here to stay. We are attracting a lot of customers, who are Princeton residents as well as tourists. We have a warm, friendly atmosphere here, and we look forward to welcoming even more customers.”
Miss Simoni, at 14 Nassau Street, is open seven days 10 a.m. to 6 p.m. (609) 252-0888. Website: www.misssimoni.com.