UNIQUELY YOUR OWN: “At Toggle Home, we strive to connect the past to the present by creating heirloom monograms with a modern twist. Our luxury monograms are hand-crafted and fully customizable to reflect each individual’s style and aesthetic.” Kate Johnstone-Butcher, owner and founder of Toggle Home, is shown with her sons Henry (left) and Porter.Customers have found the latest addition on Chambers Street to be irresistible! Since its opening on April 10th, Toggle Home Monogramming & Design has already sold out of a number of items, and visitors to the shop are selecting a variety of monograms to personalize clothing, accessories, blankets, and furniture, among other items.
Customers are not only delighted by the extensive choices of monograms but also by the bright and cheerful decor of the shop. With its yellow and white color motif and warm welcoming atmosphere, it invites shoppers to linger and look!
“We offer a specific type of high quality monogramming that can be completely personalized for each customer,” explains founder and owner Kate Johnstone-Butcher. “I will do custom design, and the monograms can be any size, all different colors, and many different designs.”
An interior designer with a distinctive eye for design and detail, Ms. Johnstone-Butcher also offers professional design services for people in their homes. In addition, before the space became available at 12 Chambers Street, she also operated Toggle Home as an online business for several years, as well as providing traveling trunk shows and pop-up stores.
“It was always my hope to have my own place, however,” she notes, “and when this location became available, there was a whirlwind of activity to get ready. I love the aspect of having everything here in one place for people. When you come in the shop, you will see me. I am always here to help customers, and we have new things coming in all the time. This is a destination place for shoppers.”
Monogramming had long been a special interest for her, adds Ms. Johnstone-Butcher. “Growing up on the North Shore of Long Island, I was around lots of monogramming. At that time, it had a special kind of meaning to it — a family heritage, for example, a connection to who you are. It seemed that monogramming had gotten away from that in recent years — it had become more frivolous — and I wanted to get back to that original concept.
“That feeling of connection is why I chose the name Toggle for the store. One meaning of toggle is connection. Our monogram collection includes a nod to the classics with a modern twist and a commitment to tasteful simplicity. I also wanted it to be accessible and affordable for people.”
Customers may bring in their own items for monogramming, she adds, but they will also find a wonderful selection of merchandise in the shop. Items include everything from furniture and custom chandeliers to clothing and accessories to linens, tote bags and table skirts, as well as choices, including sweaters, for children and toddlers.
“We have items from around the world, with many from the U.S.,” reports Ms. Johnstone-Butcher. “Some of the favorites with customers are robes, pajamas and sleep shirts, and blankets, including wonderful cotton “pom-pom” blankets available in 22 different colors. We also have soft cashmere ponchos for women.”
Baseball caps, tote bags, wine bags, and cosmetic cases are in demand for monograms, as are neckties, and even Wellington boots! The selection of 100 percent linen hand towels in assorted colors provides opportunities for a welcome hostess gift.
“Our pagoda lanterns, chandeliers, and candle holders are very big sellers,” adds Ms. Johnstone-Butcher, “and customers also love the pagoda design for their monograms.”
Furniture includes chairs, beds, sofas, custom upholstery, and X benches (popular for use as an ottoman or at the foot of the bed), and all of these can be monogrammed.
Design choices for monogramming are seemingly limitless. Every type and style of lettering and initial is available and in every color. In addition to initials, many design choices, such as animals (Staffordshire dogs, elephants, and zebras are very popular), feathers, nautical knots, pineapples, and dragons, among many others, are favorites.
In addition, a selection of jewelry includes gold and silver bracelets and pendants, which can be engraved. A very popular necklace includes a chain, featuring small pendant “tags” suitable for engraving of name, initials, or other design. Starting at $40, including engraving, this is a charming graduation gift.
Many of the monogrammed choices will also make wonderful gifts for Mother’s Day, Father’s Day, birthdays, graduations, and other special events. Red, white, and blue themes are popular for Memorial Day and Fourth of July gatherings.
“We also have lots of wedding items, such as beaded bags and robes, that are very popular monogrammed gifts for bridesmaids,” says Ms. Johnstone-Butcher.
Prices generally range from $25 for jewelry and small cosmetic cases to $45 for hand towels, $65 for tote bags, and $95 for the pom-pom blankets. All prices include monogramming, which typically takes five days for items in stock, somewhat longer for custom designs.
Ms. Johnstone-Butcher is delighted with the enthusiastic customer response, and reports there is never a dull moment. “I have not been bored a single day. I can hardly believe how busy we have been. It is wonderful to start out with an idea, to create something, and then be able to see it through.
“I am so pleased by the warm welcome both from the customers and the other merchants, and I am very humbled by it. I look forward to growing the business and continuing to deliver unique, special monograms. I love to create new designs, and I am also inspired by ideas from the customers.”
And, she adds, “Remember, with monogramming, you are only limited by your imagination, and we are here to help guide you through that imagination!”
The shop is currently open Tuesday through Saturday 10 a.m. to 5 p.m. Hours may be extended in the summer. (609) 921-6057. Website: www.togglehome.com.