Producer of Lifestyle Show Asks How PCTV Is Funded
To the Editor:
I own a small nutrition business in Princeton, and I am the producer and director of a health promoting show on Princeton Community TV (PCTV) called The CogniDiet Healthy Lifestyle Show with Veronique. I have been doing this since September 2018. My show is aired twice a month.
I am passionate about health education and host medical and wellness experts, often local, to talk about issues ranging from how to prevent type 2 diabetes, to fatty liver, to the power of meditation. I had cognitive behavioral therapists, endocrinologists, rheumatologists, Reiki experts, healthy cooks, and cancer survivors on my show. They are an inspiration to the community.
I find PCTV a great resource for allowing experts in every possible domain, from gardening to cooking to mindfulness or college entrance tips, to share their inspiration and knowledge with the community.
With no commercial backing, PCTV is helping people create quality shows. Most of the shows’ producers would not have the budget and technical expertise to set up a TV studio at home. We heard that it is so easy now to stream and do shows from your computer, but quality in sound and image cannot always be obtained this way. The PCTV center offers material, technical, and quality support that is unmatched at home.
I keep on hearing that PCTV is funded by local taxpayers and that as a nonprofit it should find other funding sources. I want to debunk that myth.
Not only do I pay a membership fee, but I also pay for any other activities I want to undertake, such as renting materials or hiring the TV personnel to film community events or other projects.
Taxpayer monies do not go to fund PCTV. My understanding is that PCTV is funded from franchise fees paid by cable subscribers. The cable companies then send the fees to the town. The town then cuts a check to Princeton TV. If this is not correct, how is PCTV funded?