Town Topics — Princeton's Weekly Community Newspaper Since 1946.
Vol. LXII, No. 30
Wednesday, July 23, 2008
Coldwell Banker Princeton Office

Prudential Fox and Roach, Realtors

Gloria Nilson GMAC Real Estate

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N.T. Callaway Princeton Office

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Iris Interiors

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Weather Forecast

Palmer Square Hosts Chamber of Commerce’s “Marketing Madness”

Dilshanie Perera

Responding to “the challenge of the current economy,” the Princeton Regional Chamber of Commerce hosted the “Midsummer Marketing Madness Networking Event and Business Showcase” in Palmer Square last Tuesday. The gathering allowed local businesses and members of the community to mingle. It was sponsored by the Bank of Princeton. According to the event’s chair, Jim D’Ovidio, who is also the president and founder of Brown Dog Marketing, “we want to keep business booming.”

Over 50 Princeton organizations and businesses were represented, including local restaurants such as the Alchemist and Barrister, Winberies, Olives, and cultural establishments including the Grounds for Sculpture, and the Center for Music and Young Children.

Andrew Kukoda, the executive chef and co-proprietor of the Alchemist and Barrister said he thought the gathering was effective since “it brings people into town who maybe don’t already know you.”

The President and CEO of the Chamber, Karen Colimore, said that the primary goal of the event was “for businesses to reach out to consumers in the area.” Since the entire square was packed from 5 to 7:30 that evening, it appeared that the Chamber had met its goal.

This is the second annual mid-summer networking event hosted by the Chamber of Commerce. Mr. D’Ovidio noted that by reaching out to the member organizations that comprise the Chamber, the number of vendors increased by one-third this year.

Lawrence Krampf, Chairman of the Chamber’s Board of Directors, and CEO of the Princeton Communications Group said that “when people get together and socialize, they’re doing business.”

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