Town Topics — Princeton's Weekly Community Newspaper Since 1946.
Vol. LXI, No. 17
 
Wednesday, April 25, 2007
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Recycling Pays at JWMS, Jugs for Jersey Campaign

Linda Arntzenius

John Witherspoon Middle School students have been collecting gallon milk jugs since last September as part of a "Jugs for Jersey Schools" campaign.

The campaign supports the "Bottle Brigade," recycling program initiated by TerraCycle, an environmentally friendly plant food company, which donates 10 cents to the school for every milk jug dropped off outside Princeton's Whole Foods market.

The company uses the gallon jugs to package its line of all-organic potting mixes made from worm poop.

All those milk jugs amounted to a check for $763, which Jon Beyer, the company's chief information officer and co-founder presented to JWMS Principal William Johnson and members of the 8th grade student government last week.

"I feel this program is appropriate for our school to participate in and I am glad that TerraCycle is working with us," said Mr. Johnson. "The Bottle Brigade teaches our students the value of recycling."

Mr. Beyer was equally enthusiastic: "TerraCycle is thrilled to recognize the John Witherspoon Middle School for its outstanding participation in our Bottle Brigade's 'Jugs for Jersey Schools' campaign," he said.

The money has been earmarked for a variety of projects and events, including field trips provided by the Parent Teachers Association.

Through the company's campaign, schools, community groups and offices can earn money for a charity or not-for-profit agencies.

Dubbed "the coolest little startup in America," Terracycle was founded two years ago by 25-year old entrepreneur and Princeton University dropout Tom Szaky.

The company has received media coverage for its line of worm poop plant food sold at WalMart, Target, and Home Depot stores and garnered Home Depot Canada's Environmental Stewardship Award in 2005.

The plant food is the first consumer product to carry a Zerofootprint seal, intended to show buyers that the materials and manufacturing process used in its production have virtually no negative environmental repercussions.

For more information, visit: www.terracycle.net/bb.

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